Question time
01 Why are you called Sperm?
Our name needed to work on many levels. Firstly we wanted to reflect our philosophy and our beliefs as an organisation and to set a benchmark to ourselves, our industry and our clients. Our philosophies are all about creativity, innovation and design, and our beliefs are all about people. Sperm is the beginning of life, therefore it is arguably the ultimate creation. Our brand mark is a sperm entering an egg and becoming a new life, a new beginning. We also needed to balance this act with the technical process of being able to gain intellectual property, a good dot com, companies house, search engine optimisation etc.
02 What’s your policy on pitching?
We are happy to pitch for new business, whether it is a specific project or a new marketing account. The only stipulation we have is that anything produced for a pitch remains our intellectual property if not taken forward.
03 What does branding mean to you?
Branding is one of the most important aspects of any business. An effective brand strategy will help define you in your market place. Your brand is your promise to your customer. It tells them what they can expect from your products and services and it differentiates your offering from your competitors. Your brand is derived from who you are, where you want to go and how you are perceived. Sperm works with innovative brands to accurately shape and reflect the philosophy and personality of your company.
04 Do you have a preferred type of client?
Yes, totally! We specifically enjoy working with clients that share our high standards, our commitment to innovation, our pride and uncompromising morals. If you are seeking radical results, to redefine your industry and stand out in your field then we are the consultants for you.
05 Do you specialise in any industry sector?
No, our clients are in a diverse range of industries from charities to surf organisations, to animal feeds to the golfing industry and hotels and events through to machinery. They all are after the same results, to stand out in their field and increase sales.
06 How do you approach a project?
Every project is entirely unique, but there are some core processes that underline all of the projects that we undertake. Firstly and most importantly, we listen. We always ensure clarity with all our processes, from job quotes, project schedules through to reviewing results and effects.
07 How do you like to work with your clients?
Firstly, we love to listen, then we question and clarify. Great dramatic results come much quicker through radically distilling and simplifying key information. In short we get directly to the heart of the issue. We have a dedicated team with a very broad skill set from award winning creatives to highly technical web developers. We believe that for an international consultancy our set up is very rare as we guarantee every project, regardless of size, revenue and location will be overseen by at least one of our directors. Please download our transparency document in our client lounge for further information on our working practices and what you can expect.
08 How do you evaluate the worth of your work?
Our results are often meeting very different aims, but the bottom line is always the same; dramatic, positive results. We have evidence of this through awards, growth and pitch wins.
09 Can you supply me with references from previous clients?
Absolutely. We activity seek long term relationships with our clients, as this way of working suits our clients and us equally. It’s a lot like employing someone for your business, something you take very seriously. We are proud of the radical results our clients have experienced and are only too happy for you to contact them.
10 When you choke a Smurf, what colour does it turn?
Might be time to move onto another section of the site!